How Youth With An Entrepreneurial Mindset Can Solve India’s Job Crisis

When economies worldwide are faltering, India is standing apart as an exception – registering close to a 7% annual economic growth. However, India is learning that a booming economy does not translate to jobs for all. Several studies carried out over the past few years, confirm what leading economists are saying – India is deep amid a job crisis.

The ask for jobs is mammoth. Estimates even suggest that by 2030 India will need to add at least 144 million non-farm jobs to sustain its growth and advance its economic progress. But where will these jobs come from? A key, often ignored, area to invest in as an immediate and lasting solution to the job crisis is to equip generations of students with an entrepreneurial mindset.

Playing The Long (Mind) Game

A job crisis is not made in a day nor will it be solved overnight. India will need long-term, multi-pronged and multi-generational solutions to solve its job crisis to establish a secure future. By introducing the nuances of an entrepreneurial mindset to its students at a very young age, India can gain a competitive edge over hundreds of nations.

Training young students in schools and vocational institutes to unlock key elements of the entrepreneurial mindset, including, the ability to learn new things, grit, self-awareness, and independence, ensures that they develop the skills to be stellar employees, innovative employers and pathbreaking entrepreneurs of the future. Those with an entrepreneurial mindset will ensure that they blaze a trail even when economies are flailing.

New Pathways To Success 

Since the 90s, in the wake of economic liberalisation, India’s economy has been focused on delivering services and goods to the rest of the world. However, we have yet to see our version of Steve Jobs take centre stage or even our version of Greta Thunberg bringing our attention to issues that will shape the future of our planet.

It is not that India does not hold potential. Our IT minds are leading some of the best organisations around the world. India’s indigenous space programme is grabbing eyeballs for being successful on shoe-string budgets. Our age-old industries in traditional textiles and crafts are still the envy of the world. However, we need to unlock mindsets that push youth to lead rather than follow.

Here, an entrepreneurial mindset will help youth see possibilities even in challenges, explore unique ideas for age-old problems, and emphatically answer the demands of the market. Fostering an entrepreneurial mindset will lead to fearless entrepreneurship that will undoubtedly result in a surge of jobs that will benefit many.

Reinventing The Old

But not all of us can be leaders. There isn’t a Microsoft, Infosys, or BioCon in all of our futures. Yet, young adults can reshape the destinies of existing industries and increase avenues of employment. Increasingly, with the advent of AI and other technological investments, employees will have to reimagine their roles and expand the scope of what they can achieve. A computer engineer may not just be developing software programmes but may also have to churn out code for super computers that have not even been invented yet.

In the informal sector, istriwalas may have to adapt to brand-new ironing technology while street vendors have to come up with innovative ways to store their goods as temperatures soar due to climate change. For many, these scenarios may be scary. But for those with an entrepreneurial mindset, these will prove to be exciting challenges! People with an entrepreneurial mindset are adaptable, gritty and not averse to changing realities and these values make them stand out in organisations, teams, and workplaces. This, in turn, will open up better opportunities for an entire ecosystem.

Udhyam Foundation has already seen success in this area. With its Istriwala project, the Foundation saw an opportunity to optimise the traditional ironing business and foster entrepreneurship among istriwalas (informal workers involved in the ironing of clothes). When entrepreneurial istriwalas adopted newer, greener technology in the form of LPG-powered iron boxes, it resulted in better income and working conditions for them. But the positives didn’t just stop with the workers. The technology created an entire new chain – creating companies that produced the iron-boxes, introducing a new product into the market, raising the demand for sales and service personnel and leading to the establishment of a whole new value chain.

My Success = India’s Success

This is what makes the entrepreneurship mindset such a valuable investment for a sustainable future – it benefits individuals while also being inclusive of others. Those with an entrepreneurial mindset use their skills and their value systems to answer the call of crisis and stand at the core of solution-seeking. They are critical and creative thinkers who know very well that a brighter future lies in communication and collaboration.

At this critical juncture, governments and societies will have to come together to support youth in their journey towards achieving entrepreneurial mindsets. Directing critical resources towards nurturing programmes is a sure-fire way to ensure that India’s astonishing growth story never ends. And that its youth create and lead its promising future!

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Shankar Maruwada is the Co-Founder and CEO of EkStep Foundation, a philanthropic mission he co-founded in 2015 along with Nandan Nilekani and Rohini Nilekani, to improve basic education for 200 million children in India. The Foundation has co-created an open-source free to use digital infrastructure called Sunbird (www.sunbird.org) which works towards achieving this purpose. DIKSHA, the national school education platform, is one of multiple national initiatives that leverage Sunbird to provide access to digital content for learners and for capacity building of teachers. He has more than 25 years of experience across corporate, entrepreneurial, nonprofit and government sectors. This allows him to bring the best of thinking from different lenses, which he has used in shaping EkStep’s mission and its strategic choices of achieving population scale impact for learning, using technology. Shankar is deeply passionate about leveraging technology for large scale transformation in society. He was part of the startup team at Aadhaar; in fact, he was responsible for naming it. He also set up one of India’s first data analytics companies – Marketics. This cross-sectorial experience and interdisciplinary approach has been a driving force in pursuing scale solutions, innovations and collaborations for EkStep’s education mission. He also mentors startups, social entrepreneurs and not-for-profits. Shankar is a member of the National Steering Committee tasked with developing the National Curriculum Frameworks based on the National Education Policy, 2020. He also been on multiple Government committees and task forces, including DIKSHA, NDEAR (National Digital Education Architecture), iGOT (Integrated Government Online Training). His alma mater IIT Kharagpur’s motto of ‘yogah karmasu kaushalam’ (Yoga is excellence at work) and its message of ‘Dedicated to the service of the nation’ is also his chosen path in life. He is also an alumnus of Indian Institute of Management, Ahmedabad.

R. Natarajan, fondly called Nats, co-founded Foundation partners in July 2018 advising companies on scaling, governance and profitability. Prior to this he was Chief Operating officer at UC RNT Fund, managing USD 400 Mn and Managing Director at Helion ventures, a VC firm with Asset under management of over USD 1 Bn for 10 years, and in various leadership roles in Tavant Technologies Inc., US, and Wipro for 13 years. He is a qualified finance professional and a certified black belt in Six sigma by Motorola University. He is on the Board of studies at Christ University and in the Advisory board of Shasun College for Women in Chennai, Bethany High school Bangalore and Byramjee Jeejeebhoy School and College at Mumbai. He also serves on the Board of PHFI (Public Health Foundation India) and also a trustee of Youth For Seva, a large NGO focusing on self-reliant communities powered by selfless individuals for the last 13 years, currently whose volunteers cross 1 lac and beneficiaries cross 10 Cr across 14 states.

“Every human being deserves a dignified life out of poverty, and it’s well in our collective means to achieve that goal.”After 17 years of starting, scaling and turning around various businesses in some of the largest and most respected organisations globally, Atul started The/Nudge Foundation to do poverty alleviation work. Atul is now serving both The/Nudge and Givelndia as their CEO. Over his 5-year stint at InMobi as its Chief Business Officer, Atul helped scale the organisation to a global leader in mobile advertising, with operations in 20+ countries. Atul also served on the Board of Mobile Marketing Association. Prior to InMobi, Atul was the Head of Mobile Business for Japan & Asia-Pacific at Google. Atul has also done various general management, business development and sales roles across technology companies, including Adobe, Samsung and Infosys. Atul also served EndPoverty, a non-profit, as Chairperson for two years, working on various aspects of poverty, including water, sanitation, education, skill development, sustainability and women empowerment, and continues to serve as their Board Member. Atul has been named in the #40underForty list by The Economic Times in 2017. Atul holds a Master in Business Administration (MBA) from the Indian School of Business and a B-Tech from the National Institute of Technology.

Binny Bansal is an Indian internet entrepreneur, who co-founded Flipkart, the leading e-commerce marketplace in the country. At Flipkart, he donned several hats including Chief Operating Officer, Chief Executive Officer, Group CEO, and Chairman. Post his graduation in Computer Science & Engineering from IIT Delhi, Binny worked at various companies, including a stint at Amazon India. In October 2007, along with his Amazon colleague, he co-founded Flipkart, an online book store based out of Bengaluru. In 2018, Binny steered Flipkart to close the largest global M&A deal in e-commerce, when Walmart acquired a majority stake in the company at an enterprise valuation of $22 billion. Binny is currently an entrepreneur-investor and mentor in the startup ecosystem. He has invested in several early stage startups, including Stellaps, Ather, Increff, Inshorts, Tracxn and Goodera. Growth stage startups include Acko, Cure.fit, Rupeek and GreyOrange, to name a few. Binny also co-founded xtolOx Technologies, offering technology tools, learning platforms and consultancy services to enable growth stage startups scale 10x. In December 2019, Binny relocated to Singapore with his family. Binny was ranked 26th among India’s 50 Most Powerful People in 2017 by India Today, and was awarded the 2016 “Asian of the Year” award by Straits Times of Singapore.

Narayan Ramachandran is an accomplished investment professional and social entrepreneur with over 20 years of experience in global finance and developmental economics. He previously served as the Country Head of Morgan Stanley India and was the lead portfolio manager of its Global Emerging Markets and Global Asset Allocation teams, managing assets worth over $25 billion. Narayan is currently the Chairman and CEO of KludeIn I Acquisition Corporation and co-Chairman of Unitus Capital, India’s largest social enterprise bank. He is also actively involved in social impact through InKlude Labs, which scales interventions in education and public health, and serves on several boards including Vivriti Asset Management and Caspian Debt. Narayan holds a B.Tech. in chemical engineering from IIT Bombay and an MBA from the University of Michigan. He is known for connecting ideas, people, and capital to drive impactful change in areas such as social enterprise, environment, and global finance.

linkedin.com/in/narayan-ramachandran-a6b2941b8

Abhishek Poddar is a prominent Indian industrialist, art collector, and patron of the arts. He is the Founder-Trustee of the Museum of Art & Photography (MAP) in Bengaluru, to which he has donated a substantial portion of his family’s art collection and the initial leadership gift. As Managing Director of Matheson Bosanquet, an 80-year-old company specializing in tea production, trading, and export, and Director at Sua Explosives & Accessories, a leading manufacturer of mining explosives in India, Poddar balances business leadership with cultural philanthropy. He also serves on advisory committees of several esteemed organizations including the India-Europe Foundation for New Dialogues and the Lincoln Centre Global Advisory Council. Recognized among Asia’s 2018 Heroes of Philanthropy by Forbes, he is deeply committed to promoting India’s rich artistic heritage.
He was born in Kolkata, attended Lamartiniere for Boys and The Doon School, and graduated from St. Xavier’s College, Kolkata.

linkedin.com/in/abhishek-poddar-map

Ireena Vittal is a leading adviser on sustainable growth, digital transformation, and organizational scale-up. She serves on the boards of Asian Paints, Godrej Consumer, Diageo PLC, and Compass PLC, and advises nonprofits in education, legal reform, rural livelihoods, water, and urbanization. A former McKinsey partner for 16 years, she worked with global companies and co-authored influential reports on economic growth, agriculture, and urbanization. She holds a degree in Electronics from Osmania University and a PGDBM from IIM Calcutta.

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