First to Learn. First to Build.

How young entrepreneurs are changing their family’s future 

In many Indian families, being “the first” carries a different kind of meaning.

The first person to finish school. The first to go to college. The first to dream of something beyond survival. And now, increasingly, the first entrepreneur in the family.

At Udhyam, this is a reality we see every day while working with students across government schools and colleges in India. We work with young people from communities that are often left out of conversations around opportunity and innovation, despite having the same ambition and potential.

Many of the young people we work with are first-generation learners themselves. 

93.2% of our students come from precarious livelihood households. More than 80% of their parents studied below Grade 10, and for many families, financial uncertainty has been a constant part of life.

Which is why entrepreneurship, for these young people, is rarely just about building a company. It is about creating stability where there wasn’t any before. It is about becoming the person who changes the direction of a family’s story.

When a child steps in for the family

Nikhil’s journey reflects that powerfully.

During the COVID-19 lockdown, his father lost his job in the export industry. As the sole earning member of the family, the loss deeply affected their household, and for nearly two years, stable income remained uncertain.

That period became a turning point for Nikhil. He started learning 3D printing and eventually built NOVANIK3DD Pvt. Ltd., a manufacturing venture working on 3D printing solutions and prototypes for institutions like ICMR and previously with ISRO. Today, the company generates around ₹4–5 lakh in monthly revenue.

But the most meaningful part of the story is what changed at home.

Nikhil’s father now works alongside him in the business. The family that once worried about getting through the month is now moving into a better neighbourhood, into a new home.

Sometimes, the first entrepreneur in the family is not just building a business. They are rebuilding security, confidence, and hope for everyone around them.

The quiet strength families provide

Preksha’s story carries a quieter, but equally important, kind of support.

As the founder of I’Vegan, a plant-based bakery venture, Preksha began experimenting with vegan desserts and baked goods while still in college. Like many young founders, there were moments of uncertainty and hesitation. But throughout the journey, her father remained a steady source of reassurance. He encouraged her to keep trying, trusted her decisions, and supported her as she explored a path that was unfamiliar for the family.

For many parents, especially those who may not have had the opportunity to pursue their own ambitions freely, there is something deeply emotional about watching their children create opportunities for themselves.

Behind many young entrepreneurs is a family learning alongside them. Learning to believe that stability can come from new paths. Learning that their children can aspire to more. Learning that risk and ambition do not only belong to people with privilege or access.

A new future, one family at a time

This International Day of Families, we celebrate not only young entrepreneurs, but also the families growing with them.

Because when one young person becomes the first entrepreneur in the family, they often become the beginning of a completely new future for everyone around them.

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Shankar Maruwada is the Co-Founder and CEO of EkStep Foundation, a philanthropic mission he co-founded in 2015 along with Nandan Nilekani and Rohini Nilekani, to improve basic education for 200 million children in India. The Foundation has co-created an open-source free to use digital infrastructure called Sunbird (www.sunbird.org) which works towards achieving this purpose. DIKSHA, the national school education platform, is one of multiple national initiatives that leverage Sunbird to provide access to digital content for learners and for capacity building of teachers. He has more than 25 years of experience across corporate, entrepreneurial, nonprofit and government sectors. This allows him to bring the best of thinking from different lenses, which he has used in shaping EkStep’s mission and its strategic choices of achieving population scale impact for learning, using technology. Shankar is deeply passionate about leveraging technology for large scale transformation in society. He was part of the startup team at Aadhaar; in fact, he was responsible for naming it. He also set up one of India’s first data analytics companies – Marketics. This cross-sectorial experience and interdisciplinary approach has been a driving force in pursuing scale solutions, innovations and collaborations for EkStep’s education mission. He also mentors startups, social entrepreneurs and not-for-profits. Shankar is a member of the National Steering Committee tasked with developing the National Curriculum Frameworks based on the National Education Policy, 2020. He also been on multiple Government committees and task forces, including DIKSHA, NDEAR (National Digital Education Architecture), iGOT (Integrated Government Online Training). His alma mater IIT Kharagpur’s motto of ‘yogah karmasu kaushalam’ (Yoga is excellence at work) and its message of ‘Dedicated to the service of the nation’ is also his chosen path in life. He is also an alumnus of Indian Institute of Management, Ahmedabad.

R. Natarajan, fondly called Nats, co-founded Foundation partners in July 2018 advising companies on scaling, governance and profitability. Prior to this he was Chief Operating officer at UC RNT Fund, managing USD 400 Mn and Managing Director at Helion ventures, a VC firm with Asset under management of over USD 1 Bn for 10 years, and in various leadership roles in Tavant Technologies Inc., US, and Wipro for 13 years. He is a qualified finance professional and a certified black belt in Six sigma by Motorola University. He is on the Board of studies at Christ University and in the Advisory board of Shasun College for Women in Chennai, Bethany High school Bangalore and Byramjee Jeejeebhoy School and College at Mumbai. He also serves on the Board of PHFI (Public Health Foundation India) and also a trustee of Youth For Seva, a large NGO focusing on self-reliant communities powered by selfless individuals for the last 13 years, currently whose volunteers cross 1 lac and beneficiaries cross 10 Cr across 14 states.

“Every human being deserves a dignified life out of poverty, and it’s well in our collective means to achieve that goal.”After 17 years of starting, scaling and turning around various businesses in some of the largest and most respected organisations globally, Atul started The/Nudge Foundation to do poverty alleviation work. Atul is now serving both The/Nudge and Givelndia as their CEO. Over his 5-year stint at InMobi as its Chief Business Officer, Atul helped scale the organisation to a global leader in mobile advertising, with operations in 20+ countries. Atul also served on the Board of Mobile Marketing Association. Prior to InMobi, Atul was the Head of Mobile Business for Japan & Asia-Pacific at Google. Atul has also done various general management, business development and sales roles across technology companies, including Adobe, Samsung and Infosys. Atul also served EndPoverty, a non-profit, as Chairperson for two years, working on various aspects of poverty, including water, sanitation, education, skill development, sustainability and women empowerment, and continues to serve as their Board Member. Atul has been named in the #40underForty list by The Economic Times in 2017. Atul holds a Master in Business Administration (MBA) from the Indian School of Business and a B-Tech from the National Institute of Technology.

Binny Bansal is an Indian internet entrepreneur, who co-founded Flipkart, the leading e-commerce marketplace in the country. At Flipkart, he donned several hats including Chief Operating Officer, Chief Executive Officer, Group CEO, and Chairman. Post his graduation in Computer Science & Engineering from IIT Delhi, Binny worked at various companies, including a stint at Amazon India. In October 2007, along with his Amazon colleague, he co-founded Flipkart, an online book store based out of Bengaluru. In 2018, Binny steered Flipkart to close the largest global M&A deal in e-commerce, when Walmart acquired a majority stake in the company at an enterprise valuation of $22 billion. Binny is currently an entrepreneur-investor and mentor in the startup ecosystem. He has invested in several early stage startups, including Stellaps, Ather, Increff, Inshorts, Tracxn and Goodera. Growth stage startups include Acko, Cure.fit, Rupeek and GreyOrange, to name a few. Binny also co-founded xtolOx Technologies, offering technology tools, learning platforms and consultancy services to enable growth stage startups scale 10x. In December 2019, Binny relocated to Singapore with his family. Binny was ranked 26th among India’s 50 Most Powerful People in 2017 by India Today, and was awarded the 2016 “Asian of the Year” award by Straits Times of Singapore.

Narayan Ramachandran is an accomplished investment professional and social entrepreneur with over 20 years of experience in global finance and developmental economics. He previously served as the Country Head of Morgan Stanley India and was the lead portfolio manager of its Global Emerging Markets and Global Asset Allocation teams, managing assets worth over $25 billion. Narayan is currently the Chairman and CEO of KludeIn I Acquisition Corporation and co-Chairman of Unitus Capital, India’s largest social enterprise bank. He is also actively involved in social impact through InKlude Labs, which scales interventions in education and public health, and serves on several boards including Vivriti Asset Management and Caspian Debt. Narayan holds a B.Tech. in chemical engineering from IIT Bombay and an MBA from the University of Michigan. He is known for connecting ideas, people, and capital to drive impactful change in areas such as social enterprise, environment, and global finance.

linkedin.com/in/narayan-ramachandran-a6b2941b8

Abhishek Poddar is a prominent Indian industrialist, art collector, and patron of the arts. He is the Founder-Trustee of the Museum of Art & Photography (MAP) in Bengaluru, to which he has donated a substantial portion of his family’s art collection and the initial leadership gift. As Managing Director of Matheson Bosanquet, an 80-year-old company specializing in tea production, trading, and export, and Director at Sua Explosives & Accessories, a leading manufacturer of mining explosives in India, Poddar balances business leadership with cultural philanthropy. He also serves on advisory committees of several esteemed organizations including the India-Europe Foundation for New Dialogues and the Lincoln Centre Global Advisory Council. Recognized among Asia’s 2018 Heroes of Philanthropy by Forbes, he is deeply committed to promoting India’s rich artistic heritage.
He was born in Kolkata, attended Lamartiniere for Boys and The Doon School, and graduated from St. Xavier’s College, Kolkata.

linkedin.com/in/abhishek-poddar-map

Ireena Vittal is a leading adviser on sustainable growth, digital transformation, and organizational scale-up. She serves on the boards of Asian Paints, Godrej Consumer, Diageo PLC, and Compass PLC, and advises nonprofits in education, legal reform, rural livelihoods, water, and urbanization. A former McKinsey partner for 16 years, she worked with global companies and co-authored influential reports on economic growth, agriculture, and urbanization. She holds a degree in Electronics from Osmania University and a PGDBM from IIM Calcutta.

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