Weaving a New Dream from housekeeping to entrepreneurship

She wove them together slowly and steadily, in neat patterns. Her niggling back pain or not-so-nimble fingers do not stall her from braiding the vibrant wires, into a sturdy wire basket. Each basket she creates represents more than just a livelihood—it’s a step toward financial stability and independence.

On seeing us enter her drawing room, she immediately gets up to welcome us and dusts the small seater in one corner of the room. We make ourselves comfortable while she gets back to braiding the wires.

Annapoorni hails from the housekeeping community. Her work till three to four years ago revolved around waste-picking, followed by housekeeping of the premises, where she was employed. However, recurring back pain made her transition to working as domestic help. Despite the physical challenges, Annapoorni dreams of uninterrupted education for her children—a dream rooted in her own experiences of early marriage and discontinued schooling.

“இன்னும் எழுதப் படிக்கத் தெரியாத வேதனையை உணர்கிறேன். அது என்னை மேலும் சுதந்திரமாக்கியிருக்கும்”  (I still feel the pinch of not being able to read and write. It would have made me more independent) she says with a wistful smile.

To support her family and give her children better opportunities, Annapoorni began selling wire baskets. With the hope that the additional income will help create a buffer for their education. Her son is in 1st PUC, aspiring to study computers, while her daughter is in the 8th grade.

As her daughter clears up the kitchenette adjoining the living room, Annapoorni casually mentions that she wants her children to earn degrees and land a well-paying job. She aspires for them to lead a life of dignity.

“My son has been asking for a YouTube subscription to help with his studies. It’s an extra ₹200 a month, but I plan to save more through basket weaving to make it happen,” Annapoorni says.

She pauses for a moment before adding, “Sometimes, our earnings barely cover the basics. It pains me when I can’t afford these small luxuries for my children’s education.”

Annapoorni has been working as a house help in the neighbourhood for the past five years, for a meagre salary of 4000 rs. “I cannot take up more work because of my back pain. My husband does not want me to venture out and worsen my health. He wants me to give priority to family.”, says Annapoorni. Velu, Annapoorni’s husband, has been engaged in basic carpentry work ever since their marriage 18 years ago. His daily earnings would sum upto an average of 20000 – 25000 Rs in a month. For Velu, many days in a month can go without work, slumping the monthly earnings considerably.

The COVID-19 pandemic was an eye-opener for Annapoorni. It made her realise that domestic work wasn’t necessarily a sustainable livelihood. When Udhyam approached her six months ago with a plan to expand her occasional wire basket business into a more profitable venture, she didn’t hesitate.

“Udhyam supported us in all the avenues, from sourcing better materials, exploring new designs, to connecting with markets. Over these months, I’ve started seeing small but steady increases in my profit margins,” she shares with pride.

Annapoorni learned basket weaving as a child from her mother, a skill that has now become her lifeline. Displaying one of her creations, she explains how a single basket takes several days to complete.

She steadies herself against the living room wall and resumes weaving. The vibrant wires strike a contrast against the pastel walls, much like a dash of rainbow against grey clouds!

As we bid goodbye, we see Annapoorni join a group of women queuing at the hand pump for their weekly supply of Cauvery water. The chatter of women and clanging buckets echo through the street—a reminder of the community’s ongoing struggle to balance basic needs with aspirations for a better life.

Watching her steady her bucket, just as she steadfastly weaves her baskets, we’re struck by her resilience. Annapoorni isn’t just weaving wires; she’s weaving a new path, one that holds the promise of a brighter future for her family.

As Annapoorni steps into this new chapter, her story is just the beginning of a journey for her and others from the informal waste-picking community, as part of the Saamuhika Shakti initiative—a collective effort to create pathways toward dignity, stability, and hope.

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R. Natarajan, fondly called Nats, co-founded Foundation partners in July 2018 advising companies on scaling, governance and profitability. Prior to this he was Chief Operating officer at UC RNT Fund, managing USD 400 Mn and Managing Director at Helion ventures, a VC firm with Asset under management of over USD 1 Bn for 10 years, and in various leadership roles in Tavant Technologies Inc., US, and Wipro for 13 years. He is a qualified finance professional and a certified black belt in Six sigma by Motorola University. He is on the Board of studies at Christ University and in the Advisory board of Shasun College for Women in Chennai, Bethany High school Bangalore and Byramjee Jeejeebhoy School and College at Mumbai. He also serves on the Board of PHFI (Public Health Foundation India) and also a trustee of Youth For Seva, a large NGO focusing on self-reliant communities powered by selfless individuals for the last 13 years, currently whose volunteers cross 1 lac and beneficiaries cross 10 Cr across 14 states.

“Every human being deserves a dignified life out of poverty, and it’s well in our collective means to achieve that goal.”After 17 years of starting, scaling and turning around various businesses in some of the largest and most respected organisations globally, Atul started The/Nudge Foundation to do poverty alleviation work. Atul is now serving both The/Nudge and Givelndia as their CEO. Over his 5-year stint at InMobi as its Chief Business Officer, Atul helped scale the organisation to a global leader in mobile advertising, with operations in 20+ countries. Atul also served on the Board of Mobile Marketing Association. Prior to InMobi, Atul was the Head of Mobile Business for Japan & Asia-Pacific at Google. Atul has also done various general management, business development and sales roles across technology companies, including Adobe, Samsung and Infosys. Atul also served EndPoverty, a non-profit, as Chairperson for two years, working on various aspects of poverty, including water, sanitation, education, skill development, sustainability and women empowerment, and continues to serve as their Board Member. Atul has been named in the #40underForty list by The Economic Times in 2017. Atul holds a Master in Business Administration (MBA) from the Indian School of Business and a B-Tech from the National Institute of Technology.

Binny Bansal is an Indian internet entrepreneur, who co-founded Flipkart, the leading e-commerce marketplace in the country. At Flipkart, he donned several hats including Chief Operating Officer, Chief Executive Officer, Group CEO, and Chairman. Post his graduation in Computer Science & Engineering from IIT Delhi, Binny worked at various companies, including a stint at Amazon India. In October 2007, along with his Amazon colleague, he co-founded Flipkart, an online book store based out of Bengaluru. In 2018, Binny steered Flipkart to close the largest global M&A deal in e-commerce, when Walmart acquired a majority stake in the company at an enterprise valuation of $22 billion. Binny is currently an entrepreneur-investor and mentor in the startup ecosystem. He has invested in several early stage startups, including Stellaps, Ather, Increff, Inshorts, Tracxn and Goodera. Growth stage startups include Acko, Cure.fit, Rupeek and GreyOrange, to name a few. Binny also co-founded xtolOx Technologies, offering technology tools, learning platforms and consultancy services to enable growth stage startups scale 10x. In December 2019, Binny relocated to Singapore with his family. Binny was ranked 26th among India’s 50 Most Powerful People in 2017 by India Today, and was awarded the 2016 “Asian of the Year” award by Straits Times of Singapore.

Narayan Ramachandran is an accomplished investment professional and social entrepreneur with over 20 years of experience in global finance and developmental economics. He previously served as the Country Head of Morgan Stanley India and was the lead portfolio manager of its Global Emerging Markets and Global Asset Allocation teams, managing assets worth over $25 billion. Narayan is currently the Chairman and CEO of KludeIn I Acquisition Corporation and co-Chairman of Unitus Capital, India’s largest social enterprise bank. He is also actively involved in social impact through InKlude Labs, which scales interventions in education and public health, and serves on several boards including Vivriti Asset Management and Caspian Debt. Narayan holds a B.Tech. in chemical engineering from IIT Bombay and an MBA from the University of Michigan. He is known for connecting ideas, people, and capital to drive impactful change in areas such as social enterprise, environment, and global finance.

linkedin.com/in/narayan-ramachandran-a6b2941b8

Abhishek Poddar is a prominent Indian industrialist, art collector, and patron of the arts. He is the Founder-Trustee of the Museum of Art & Photography (MAP) in Bengaluru, to which he has donated a substantial portion of his family’s art collection and the initial leadership gift. As Managing Director of Matheson Bosanquet, an 80-year-old company specializing in tea production, trading, and export, and Director at Sua Explosives & Accessories, a leading manufacturer of mining explosives in India, Poddar balances business leadership with cultural philanthropy. He also serves on advisory committees of several esteemed organizations including the India-Europe Foundation for New Dialogues and the Lincoln Centre Global Advisory Council. Recognized among Asia’s 2018 Heroes of Philanthropy by Forbes, he is deeply committed to promoting India’s rich artistic heritage.
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linkedin.com/in/abhishek-poddar-map

Ireena Vittal is a leading adviser on sustainable growth, digital transformation, and organizational scale-up. She serves on the boards of Asian Paints, Godrej Consumer, Diageo PLC, and Compass PLC, and advises nonprofits in education, legal reform, rural livelihoods, water, and urbanization. A former McKinsey partner for 16 years, she worked with global companies and co-authored influential reports on economic growth, agriculture, and urbanization. She holds a degree in Electronics from Osmania University and a PGDBM from IIM Calcutta.

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