Udhyam’s three step process to support vyapaaris during the pandemic

As we emerge out of yet another wave, I can’t help but reflect on what transpired

“Hey, I was travelling when you called the first time, so couldn’t pick”, I said to a friend while returning his call the next day. “And I had called you again a few hrs later”, was his reply. “Yeah, I was at a customer location then”,

I said, carefully choosing words from my corporate-gifted dictionary, before we quickly got into other conversations

Nope! That day in Feb 2018, I was neither on any business trip by air that I had been so used to, nor visiting an Insurance company’s swanky office to meet CXO Level folks. I was in an auto-rickshaw, on my way to meet some of the vyapaaris in Bismillah Nagar (off Bannerghatta road in Bengaluru), each of whom had a monthly sales turnover (NOT profit) of less than 20k.

Looking back, it all started mid-2017 with our decision (my wife’s & mine) for me to quit my corporate job so I could figure something in my area of interest – in the education space. At that time I was deputed in the US for 2+ years, so it also meant packing up with family and returning to India. And boy – what a decision that has turned out to be so far! As I joined as a volunteer and then shortly after, moved into an early team member Generalist role into the non-profit start up that Udhyam was, my world and I were starting to change in many ways.

For starters, as the 9th employee of Udhyam, I knew everyone and everyone knew me in the organization compared to larger corporates where I was acquainted with a very small fraction of the workforce. Joining an org without a formal offer letter was unheard of for me until then, and when I heard from RK that all the previous employees including himself were just made verbal offers and had joined, I requested him to send me atleast an email that I had been hired, along with role and compensation details

Next, as late as in 2017, I remember making grand statements to some friends that I would do anything in my career, except for sales and HR. And here I was just a few months later – selling the concept of Udhyam Vyapaar to Vyapaaris, and setting up Freshteam for our hiring needs [went on to do a lot more with HR in subsequent years – happily!] As some-one who was taught and re-taught firmly from childhood that it was important to suc-ceed, and failure is a bad thing, here I was at the age of 38, in the earliest days of Udhyam Vyapaar trying to deal with the fact that my first 40 pitches to Vyapaaris were a failure! And so were the 1st iterations of some experiments we tried later that year.

Fast-forward to 2019 – by when I had moved to Udhyam Shiksha, and I am reminded of talking to at least 200 candidates to hire the next 10 people in Shiksha. From my previous tuning of optimizing largely for speed of decision making, the culture at Udhyam by now was pushing me to start learning the art of being more open, listening better and bringing in more transparency in decision making. And I had found the perfect coach in Mekin to enable this for me.

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Shankar Maruwada is the Co-Founder and CEO of EkStep Foundation, a philanthropic mission he co-founded in 2015 along with Nandan Nilekani and Rohini Nilekani, to improve basic education for 200 million children in India. The Foundation has co-created an open-source free to use digital infrastructure called Sunbird (www.sunbird.org) which works towards achieving this purpose. DIKSHA, the national school education platform, is one of multiple national initiatives that leverage Sunbird to provide access to digital content for learners and for capacity building of teachers. He has more than 25 years of experience across corporate, entrepreneurial, nonprofit and government sectors. This allows him to bring the best of thinking from different lenses, which he has used in shaping EkStep’s mission and its strategic choices of achieving population scale impact for learning, using technology. Shankar is deeply passionate about leveraging technology for large scale transformation in society. He was part of the startup team at Aadhaar; in fact, he was responsible for naming it. He also set up one of India’s first data analytics companies – Marketics. This cross-sectorial experience and interdisciplinary approach has been a driving force in pursuing scale solutions, innovations and collaborations for EkStep’s education mission. He also mentors startups, social entrepreneurs and not-for-profits. Shankar is a member of the National Steering Committee tasked with developing the National Curriculum Frameworks based on the National Education Policy, 2020. He also been on multiple Government committees and task forces, including DIKSHA, NDEAR (National Digital Education Architecture), iGOT (Integrated Government Online Training). His alma mater IIT Kharagpur’s motto of ‘yogah karmasu kaushalam’ (Yoga is excellence at work) and its message of ‘Dedicated to the service of the nation’ is also his chosen path in life. He is also an alumnus of Indian Institute of Management, Ahmedabad.

R. Natarajan, fondly called Nats, co-founded Foundation partners in July 2018 advising companies on scaling, governance and profitability. Prior to this he was Chief Operating officer at UC RNT Fund, managing USD 400 Mn and Managing Director at Helion ventures, a VC firm with Asset under management of over USD 1 Bn for 10 years, and in various leadership roles in Tavant Technologies Inc., US, and Wipro for 13 years. He is a qualified finance professional and a certified black belt in Six sigma by Motorola University. He is on the Board of studies at Christ University and in the Advisory board of Shasun College for Women in Chennai, Bethany High school Bangalore and Byramjee Jeejeebhoy School and College at Mumbai. He also serves on the Board of PHFI (Public Health Foundation India) and also a trustee of Youth For Seva, a large NGO focusing on self-reliant communities powered by selfless individuals for the last 13 years, currently whose volunteers cross 1 lac and beneficiaries cross 10 Cr across 14 states.

“Every human being deserves a dignified life out of poverty, and it’s well in our collective means to achieve that goal.”After 17 years of starting, scaling and turning around various businesses in some of the largest and most respected organisations globally, Atul started The/Nudge Foundation to do poverty alleviation work. Atul is now serving both The/Nudge and Givelndia as their CEO. Over his 5-year stint at InMobi as its Chief Business Officer, Atul helped scale the organisation to a global leader in mobile advertising, with operations in 20+ countries. Atul also served on the Board of Mobile Marketing Association. Prior to InMobi, Atul was the Head of Mobile Business for Japan & Asia-Pacific at Google. Atul has also done various general management, business development and sales roles across technology companies, including Adobe, Samsung and Infosys. Atul also served EndPoverty, a non-profit, as Chairperson for two years, working on various aspects of poverty, including water, sanitation, education, skill development, sustainability and women empowerment, and continues to serve as their Board Member. Atul has been named in the #40underForty list by The Economic Times in 2017. Atul holds a Master in Business Administration (MBA) from the Indian School of Business and a B-Tech from the National Institute of Technology.

Binny Bansal is an Indian internet entrepreneur, who co-founded Flipkart, the leading e-commerce marketplace in the country. At Flipkart, he donned several hats including Chief Operating Officer, Chief Executive Officer, Group CEO, and Chairman. Post his graduation in Computer Science & Engineering from IIT Delhi, Binny worked at various companies, including a stint at Amazon India. In October 2007, along with his Amazon colleague, he co-founded Flipkart, an online book store based out of Bengaluru. In 2018, Binny steered Flipkart to close the largest global M&A deal in e-commerce, when Walmart acquired a majority stake in the company at an enterprise valuation of $22 billion. Binny is currently an entrepreneur-investor and mentor in the startup ecosystem. He has invested in several early stage startups, including Stellaps, Ather, Increff, Inshorts, Tracxn and Goodera. Growth stage startups include Acko, Cure.fit, Rupeek and GreyOrange, to name a few. Binny also co-founded xtolOx Technologies, offering technology tools, learning platforms and consultancy services to enable growth stage startups scale 10x. In December 2019, Binny relocated to Singapore with his family. Binny was ranked 26th among India’s 50 Most Powerful People in 2017 by India Today, and was awarded the 2016 “Asian of the Year” award by Straits Times of Singapore.

Narayan Ramachandran is an accomplished investment professional and social entrepreneur with over 20 years of experience in global finance and developmental economics. He previously served as the Country Head of Morgan Stanley India and was the lead portfolio manager of its Global Emerging Markets and Global Asset Allocation teams, managing assets worth over $25 billion. Narayan is currently the Chairman and CEO of KludeIn I Acquisition Corporation and co-Chairman of Unitus Capital, India’s largest social enterprise bank. He is also actively involved in social impact through InKlude Labs, which scales interventions in education and public health, and serves on several boards including Vivriti Asset Management and Caspian Debt. Narayan holds a B.Tech. in chemical engineering from IIT Bombay and an MBA from the University of Michigan. He is known for connecting ideas, people, and capital to drive impactful change in areas such as social enterprise, environment, and global finance.

linkedin.com/in/narayan-ramachandran-a6b2941b8

Abhishek Poddar is a prominent Indian industrialist, art collector, and patron of the arts. He is the Founder-Trustee of the Museum of Art & Photography (MAP) in Bengaluru, to which he has donated a substantial portion of his family’s art collection and the initial leadership gift. As Managing Director of Matheson Bosanquet, an 80-year-old company specializing in tea production, trading, and export, and Director at Sua Explosives & Accessories, a leading manufacturer of mining explosives in India, Poddar balances business leadership with cultural philanthropy. He also serves on advisory committees of several esteemed organizations including the India-Europe Foundation for New Dialogues and the Lincoln Centre Global Advisory Council. Recognized among Asia’s 2018 Heroes of Philanthropy by Forbes, he is deeply committed to promoting India’s rich artistic heritage.
He was born in Kolkata, attended Lamartiniere for Boys and The Doon School, and graduated from St. Xavier’s College, Kolkata.

linkedin.com/in/abhishek-poddar-map

Ireena Vittal is a leading adviser on sustainable growth, digital transformation, and organizational scale-up. She serves on the boards of Asian Paints, Godrej Consumer, Diageo PLC, and Compass PLC, and advises nonprofits in education, legal reform, rural livelihoods, water, and urbanization. A former McKinsey partner for 16 years, she worked with global companies and co-authored influential reports on economic growth, agriculture, and urbanization. She holds a degree in Electronics from Osmania University and a PGDBM from IIM Calcutta.

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